The 49ers PRIDE collection is the first gender-neutral retail line released by an NFL team, and the franchise is using the PRIDE t-shirts and crops as an opportunity to further engage with their audience while creating space for people to feel comfortable and recognized. "This collection is about being seen and celebrated in every sense. It represents the individuality, spirit, and love of our fans," said Hannah Gordon, 49ers Chief Administrative Officer and General Counsel and designer of the collection. Doing it your own way is faithful to the Bay." "I love seeing how our fans wear these pieces and express their style. In partnership with Fanatics, the 49ers have released a handful of black and white shirts and crop tops with different sleeve lengths, all donning a bright, color-blasted San Francisco 49ers logo. “As a global brand ourselves, we love to work with other global brands, as well as with local brands when possible, to amplify our message and share it with larger audiences that might not have been reached,” Gordon told SFist in an exclusive interview. “It’s very authentic to us as part of the Bay Area, but as a global brand we can bring this message to the entire world.”ġ00% of the 49ers proceeds from the merchandise will go to SF LGBT Center, Oakland LGBTQ, Center and The LGBTQ Youth Space, as the Niners organization expands on the $150,000 they have donated since 2005 to local and national nonprofits that support and advocate for the LGBTQ+ community, tripling down on their commitment to the Bay. Throughout the month of June, 49ers PRIDE will also be releasing a new video series, Meet The Faithful, in which die-hard Niner fans who identify as members of the LGBTQ+ community talk about what it means for them to be ‘Faithful To The Bay’.
#49ERS GAY PRIDE LOGO SERIES#
The series will contain several feature-content pieces, telling stories through music, imagery, and real life experience. “We hope the takeaway from this series is that no matter how you identify, you're always welcome with the 49ers," said Jenni Luke, 49ers VP, Community Impact. "It is also important that we encourage athletes of all ages to be themselves. “Sports is something that reveals character and builds character in a way that almost nothing else in school or in work can,” Gordon echoed.
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“I want everyone to have an opportunity to play sports, and have it be a positive experience. It’s not fully possible to lead unless we feel safe to feel ourselves.” If you’re not yourself, how could you be a leader? Sports develops leaders. On June 22nd, the 49ers will also host the 2021 49ers PRIDE LGBTQ+ Activism in Sports Panel for the third consecutive year. The city was the site of the first Pride March in 1970 and set the stage for LGBTQ+ politicians in 1978 when Harvey Milk became the first openly gay elected official in California history.Those who attended the first virtual iteration in 2020 were able to interact and learn from a fun conversation that brings together a group of different voices. San Francisco is known as a hub for LGBTQ+ culture. That year, the Giants' minor league affiliate, the San Jose Giants, became the first minor league baseball team to wear Pride Month-themed uniforms, according to Yahoo Sports. While the Giants are now the first MLB team to officially acknowledge the month on their uniforms, the organization has been pioneering LGBTQ+ acknowledgement since 2019.
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Just prior to Saturday's game, the team will honor f0rmer San Francisco city politician Tom Ammiano, who became one of the city's first openly gay public school teacher in 1975 and helped found the city's gay teachers' organization. "Looking forward to the impact and the support that we can provide for the LGBTQ+ community." Very proud to be part of it," Kapler said during a virtual press conference on Tuesday.
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"Very proud that the San Francisco Giants are taking this step.